KIET A. TRAN

Work History

Digital Production Specialist & Digital Marketer
Steep Digital Marketing
October 2020 – Present

Steep is a marketing leader in high-converting lead campaigns for the financial services industry.

• Schedule, optimize, and analyze Facebook Ads campaigns (Average monthly budget $200k)
• Manage Facebook Page posts, content, and comments
• Create ad images for Facebook Ad campaigns through Canva
• Build, implement, and maintain marketing campaigns for Steep clients, utilizing a variety of marketing channels
• Test automated emails (Keap), landing pages (Unbounce), and submission forms (Unbounce) before campaigns go live
• Regularly monitor and gather data on campaign performance and make revisions as needed
• Analyze/report on active/inactive strategies and A/B testing that produces the best results
• Manage social and digital responses generated by campaigns

 

Solutions Specialist
Verizon Wireless
June 2017 – October 2020

Verizon is a telecommunications company powering America’s fastest and most reliable network. Verizon leads the way in cloud and security solutions, Internet of Things and video entertainment.

• Discover opportunities to provide solutions to customers’ telecommunications needs
• Analyze and recommend new products to enhance customers lives and business operations
• Educate clients about how to maximize products and services 
• Account management for small businesses
• Member coaching and development
• Store opening and closing responsibilities 
• Social media management (Instagram)

 

E-Commerce/Technology Coordinator
Wichita State University Rhatigan Student Center
Jan 2014 – September 2016

The Rhatigan Student Center is the social hub of student life at Wichita State University where students can hang out with friends, find a place to eat, or shop for books and merchandise.

• Under general direction, works closely with the Director, Assistant Director, and departmental buyers of the University Bookstore to post, update, and scan web content for the University Bookstore e-commerce website (wsubooks.com)
• Photograph, post, and edit merchandise sold on the e-commerce website
• Create graphics and marketing pieces for the website and LCD/CIC advertisements in store
• Manage and lead all aspects of web orders and processing
• Provide training to team members
• Maintains web order files and records with accountability and integrity
• Liaison between the Rhatigan Student Center MIS Director as an in-store systems technician, troubleshooting, hardware maintenance, and assisting staff with technical issues

 

Head Organizer, Project Manager, & Social Media
Startup Weekend Wichita 2013
Dec 2012 – June 2013

Startup Weekend is an event focused on learning, networking, and creating a startup in one weekend.

• Organize and execute the event’s weekend itinerary 
• Social media manager (Facebook, Twitter, Instagram)
• Website and blog content curator (WordPress)
• Point of contact for clients, sponsors, judges, and coaches 
• Assisted in promotions and branding
• Responsible for managing projects and duties within the event

Education

Wichita State University: Class of Spring 2013

 

• Bachelor of Business in Marketing
• Minor in Management
• Minor in Entrepreneurship

 

Proficiencies

 

• MAC: OSX, Final Cut Pro, Keynote
• Adobe: Photoshop, Lightroom, Premiere
• WordPress, Basic HTML
• Microsoft Office Suite

 

 

• Microsoft: Word, PowerPoint, Excel
• Social Media Management
  • Facebook, Twitter, Instagram, Snapchat, YouTube, Hootsuite
• Facebook Ads Manager
• Speaks Vietnamese

 

Activities

 

• Prairie Fire Half Marathon Spring 2013 (Social Media Manager)
• Koch Creative Group/YEK Summer Partnership 2012: Brawny Rebranding Competition (1st Place)
• Charter/Founder Chi Sigma Tau Fraternity at Wichita State University
• Positions held (2009-2012): President, Vice – President, Judicial, Recruitment
• National Public Relations Officer (2014-Present)
• Volunteer, Guest Services, Wesley Medical Center (200+ Hours)